BIOGRAPHY
KASHUŪ is a London based Japanese calligrapher.
Calligraphy is her life-long practice to train and purify the mind. The age-old tradition is a discipline of beauty, a search towards pure form and a peace within.
KASHUŪ was born in Kumamoto, Japan in 1979 and started Japanese calligraphy at the age of 6. In 1998, at the age of 18, she was given the title of ‘Shihan’ (Master) and the following year, awarded the highest title of ‘Kyoju’ (Professor) by Nihon Shuji (The Japan Calligraphy Foundation) and given the professional calligrapher name, ‘KASHUŪ'(佳萩). She also holds a hachi-dan, the top grade.
Her calligraphy name ‘KASHUŪ’ means a refined bush clover blooming in the wild mountain. Its stem is thin and soft yet strong, a characteristic which is reflected in KASHUU’s style of work.
KASHUŪ has been commissioned by a host of notable clients and companies around the world in a variety of presentations and media. Her mission guiding all her projects is to spread a mindful way of living through the spirit of Japanese Calligraphy.
KASHUŪ’s recent projects include a giant Japanese calligraphy performance in Royal Botanic Garden of Kew, a collaboration with Mastercard(2019 Rugby World Cup advert), Chivas Regal package design and a commission of the book title ‘Studies from Nature’ from the great master of ukiyo-e, Kitagawa Utamaro (c.1754–1806) which had been nominated for ‘Best British Book’ at British Book Design & Production Awards 2019. Her designs for Japan’s No.1 coffee company UESHIMA can be found in supermarkets nationwide.
CLIENTS
Performances
2021 The Royal Garden of Kew (Kew Gardens)
2020 Embassy of Japan UK Season of culture-National Gallery London
Bridgestone 70 years Anniversay in Saudi Arabia
The British Library(WRITING exhibition) London
2019 England Rugby World Cup Celebration in Twickenham Stadium
Harrods London, Floraiku Perfume (MEMO Paris)
2018 Kuwait, Floraiku Purfume(MEMO Paris)
TOYOTA Lexus Opening Ceremony, Qatar
NOBU Restaurant & Hotel Opening Ceremony, London
2016 Aman Hotel, Morroco & London
Philip Mould Gallery, Pall Mall, London
Mason Assouline, Piccadilly London
2015 Suntory Whiskey Hibiki, London
2011 TOYOTA Lexus, Lincoln UK
2010 Mazda Ceremony, Germany
etc.
Artworks and Designs
2021 Ueshima Coffee Company package design(UCC)
2019 Kitagawa Utamaro Ukiyoe Collection Book titles
2018 Chivas Whiskey package label
2016 Classic Rock Award Title Budo-kan Tokyo
Sunrtory Whiskey gifts labels
2013 Panasonic Launch Ceremony banners
2012 Penguin Books ‘Paper Trail’ book title
Royal Borough Kensington and Chelsea, Holland Park, London “Fukushima Garden” signboard
Mitsubishi UFJ
etc.
FILM
2021 ARMANI
2021 England Premire League Show(Halftime)
London Sifonietta Orchestra(Rain Coming)
2019 Mastercard Rugby World Cup Advert
2017 ABSOLUT Vodka TV Advert
2016 PAKER PEN Website
2015 Qatar Gas
2012 INFINITI Nissan
2011 TOYOTA “Toyota Way”
etc.